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Social Media / Business Marketing Examples

My sincere thanks to Peter Kim for allowing me to use his list of Social Media examples as a springboard for this one. I have grouped the majority of Peter’s resources by category so that if you wanted to just focus on one strategy at a time, rather than by company, you can do so. I have also updated direct links and broken links. I wanted to focus squarely on links that connected directly with that particular company’s use of Social Media, so all but a few articles that Peter listed will not be listed here.

Feel free to contact me if you have updates or additions. We could use some links in those areas where I’ve listed just a few.

Applications

Social networks

Online Video

Blogging

Podcasting

Widgets

Crowdsourcing

Bookmarking / Tagging

  • Adobe Delicious account used to bookmark primarily tutorials.
  • Kodak
  • PR Newswire Michael Pranikoff on delicious
Microblogging

Photosharing


Blogger/Vlogger/General Outreach

Wiki

Virtual worlds

Mashup

Word of Mouth campaign

  • Ford Hurra Torpedo

Public Relations

  • Intel -Social media news releases

Sponsorships

Rating and reviews

Discussion Boards

Brand monitoring

  • Mini USA MotiveQuest project.
  • Toyota Client of Nielsen Online.
  • Del Monte  Using JD Power/Umbria to listento conversations from dog owners
  • Yum Brands  Nielsen Online and Radian6
  • Dell Brand Monitoring: Uses conversation monitoring from Visible Technologies

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This entry was posted on Saturday, October 18th, 2008 at 2:40 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “Social Media / Business Marketing Examples”

  1. Tom O'Brien Says:
    October 22nd, 2008 at 6:49 am

    Hi Ray:

    Nice work on the list – and we (MotiveQuest) appreciate being included. One really interesting thing about the Mini work (case study here)

    http://tinyurl.com/58xm8d

    is that the agency BSSP decided to target Mini owners instead of trying to acquire new ones. This is a radical shift in thinking. Mini moved from a “ship and forget” model to one where they embrace their community of current owners.

    Instead of targeting non-Mini owners with the campaign, they aimed at the existing community, informed by what they are most passionate about in an effort (successful) to increase sales.

    That is radical thinking.

    Tom O’Brien
    MotiveQuest LLC

    Tom O’Briens last blog post..Hertz #1 By a Mile – Thanks Walter!

  2. David Dines Says:
    October 24th, 2008 at 9:13 am

    Nice work Ray.

    I am tracking the enterprise adoption of social networking as an industry analyst / consultant. This really helps the entire industry to keep track of the implementations. I have started a database, as well, but it is not as complete as yours.

    Check out my blog (there are some market size numbers on it as well) and I am putting you on my blog roll.

    blog.dinesconsulting.com

    David Diness last blog post..Analyst Relations and How to Talk to an Analyst

  3. Chrissie Hsu Says:
    October 28th, 2008 at 10:42 am

    Hi Ray,

    I work with my client, the Smithsonian Channel and they’ve just launched a new blog at http://blog.smithsonianchannel.com/

    The blog seeks to showcase the channel’s extensive programming, covering topics from history and pop culture to music and nature. It’ll also be reporting on events in and around the Smithsonian Institution.

    We would love to see it added to your list.

    Thanks,
    Chrissie

    Chrissie Hsus last blog post..Birthdays and Charity: A Social Media Case Study

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