Resources

My sincere thanks to Peter Kim for allowing me to use his list of Social Media examples as a springboard for this one. I have grouped the majority of Peter’s resources by category so that if you wanted to just focus on one strategy at a time, rather than by company, you can do so. I have also updated direct links and broken links. I wanted to focus squarely on links that connected directly with that particular company’s use of Social Media, so all but a few articles that Peter listed will not be listed here.

Feel free to contact me if you have updates or additions. We could use some links in those areas where I’ve listed just a few.

Online Video

Applications

Widgets

Social networks

Blogging

Podcasting

Crowdsourcing

Bookmarking / Tagging

Microblogging

Photosharing

Blogger/Vlogger/General Outreach

Wiki

Virtual worlds

Mashup

Word of Mouth campaign

  • Ford Hurra Torpedo

Public Relations

  • Intel -Social media news releases

Sponsorships

Rating and reviews

Discussion Boards / Social Polling

Brand monitoring

  • Mini USA MotiveQuest project.
  • Toyota Client of Nielsen Online.
  • Del Monte  Using JD Power/Umbria to listento conversations from dog owners
  • Yum Brands  Nielsen Online and Radian6
  • Dell Brand Monitoring: Uses conversation monitoring from Visible Technologies